Visuals

Ed Lallo

My business card reads “photographer.” Actually, it should be “problem-solver.” Before you can get the photo right, you must first “get” the client’s business.

It means building relationships with corporate and editorial clients alike – from CEOs to roughnecks … doctors to lawyers … and celebrities to cab drivers. It comes down to visually telling their stories – be it the task at hand, a plan under way or a vision in the making.

As photojournalist of 25+ years, I know how to connect with people by using the camera to illustrate their personalities, ideas and aspirations for others to see. From dozens of FORTUNE 500 clients to almost every news outlet, I’ve done most every kind of assignment – all within a wide range of human emotions.

Successes include annual reports photographed in places Google has yet to map … to thousands of strategic media placements for brand names, including: : IBM, Bombardier, Learjet, MediSend International, Jack Daniels, Hallmark Cards, CSX Railroad, DuPont, ST Microelectronics/France and Balfour Beatty Engineering/Britain.

• Idea to implementation of photo/media placement of MediSend International’s medical equipment repair training school.
• Photo publicity concept/execution for CSX Railroad merger with Conrail.
• Three-year contract with DuPont – with story/photo placements of its scientists in more than 300 business and trade media.
• Bombardier’s Lear45 inaugural announcement – with photo/story pick-ups by more than 800 media worldwide.
• More than 1000 global photo/media placements for IBM product announcements.

Life is a journey with countless stories all along the way. Some can be told by words alone. The most compelling, though, are those punctuated with striking images that call you back time and again. They keep the stories fresh, alive.

Lallo Photography would like to tell your story so that people remember and return often for your products, services – and the privilege of just knowing you.

~ Ed Lallo
www.lallophoto.com
Email Ed