Station Coffee: A Promotion for All

cherrydale

by David Henderson
Let me share some thoughts about an original promotion for Starbucks or Caribou or any other group of coffee shops. I’m giving you this promotion because I like what the concept of coffee shops brings to our communities.
More than that, I greatly respect the authentic and personal dedication of women and men across [...]

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A Mainstay of Traditional PR is Rubbish

closed

by David Henderson
It’s Friday, and I’m clearing out my email spam folder. Most of the stuff caught are press releases. For years, I’ve used a spam filter called SpamSieve. It’s the same technology used by most news outfits, and it magically sniffs out and trashes nearly all press releases. No surprise that in today’s digital [...]

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Huge PR Firm Has Bunch of Kids Digital PR Strategists

compbaby

As Hamilton Nolan writes in the ValleyWag: Here is just the latest example of how a large PR agency can be a huge, huge, huge, hustle, staffed by hustlers, who will charge you too much money to do dumb, simple things, on the internet. Edelman!
“Younger employees help senior executives unlock social media mystery,” declares a [...]

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Visual Media Means Business

Ed Lallo

By Ed Lallo, founding partner, The News Group Net:
Traditional public relations firms have never appreciated – or had much success with – using great photography. Based on the premise of billable hours, they are more entrenched in using a host of staff time to place as many press releases as possible. What escapes most agencies [...]

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Chris Abraham Reviews “Making News”

Chris Abraham

By Chris Abraham, co-founder and principal of Abraham Harrison LLC:
In a world in which everyone seems to be a chicken little speaking of the end of traditional journalism, PR and advertising, there are very few people who are working toward guiding the industry toward success in new new media. Some interesting books about “what’s next” [...]

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Is Social Media Mile Wide, Inch Deep?

SocialMedia

By David E. Henderson, Partner, The News Group Net LLC.
I have a concern that today’s frenzy over social media might be leading us down a slippery slope of communications shallowness. While a proponent of the 140-character concept of such things as Twitter, if it’s embraced as a primary tool for communications, as some suggest, its [...]

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