There’s a sobering piece in the New York Times about how the business of commercial photography is evaporating and morphing into something entirely new and different. The PR industry is rapidly changing, too, and much faster than many PR people even know.
The News Group Net team consulted recently with a team at one of the world’s most respected corporate advisory organizations. They wanted to know more about our strategic, proprietary model to building corporate online newsrooms that are vastly more effective at managing online brand image and reputation than anything else.
Vocus, the software list company that sells large spam email lists to PR people, markets what it labels an online newsroom for about $5,000.* But all it is, in reality, is a small filing cabinet graveyard for old press releases. Other companies in the PR industry sell similar online things. That approach misses the point [...]
It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media. Journalists and bloggers, alike, have learned that most traditional online newsrooms are little more than dusty repositories of old press releases, and not news and not helpful. Not surprisingly, most online newsrooms are seldom [...]
I was speaking before a terrific group at George Washington University recently – Professor Steve Lawrence’s graduate level class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best – White House staffers, current and former; rising stars at government agencies, NGOs and [...]
Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets. So, what to do when a client asks for coverage of an event that’s to be [...]