screen1How can you make any sense of today’s dizzying ways to communicate … the media, the online world and things like social media? What has real value, what’s merely a passing trend?

Google your company’s name and see what comes up. Do the stories at the top of search engine results reflect the business you’re running? Is your organization in today’s conversations? If not, why not?

You are not alone. With traditional media outlets shrinking daily, getting your company’s stories into the hands of your audiences becomes increasingly challenging. More important in this digital age, having the right stories at the top of each search engine’s list is imperative to the reputation and image you wish to portray.

In the digital era, organizations — large and small, no name or brand name — can simply bypass mainstream media to communicate their news, their way, directly and effectively, to their publics. That’s where we come in …

The News Group Net is a new model for international strategic communications and corporate journalism counsel.

We have extensive credentials in the field of strategic and crisis communications, image and reputation management and media outreach. We work with clients to create and strengthen original online content, deepen engagement through online communities and develop new business models for the digital era.

The News Group Net, LLC team will help you get attention for your stories and what you have to say in ways that matter to employees, customers, investors, the media … and all your publics.

Primary Audiences for Online Newsrooms

It is a misperception in the PR business that the primary audience of an organization’s online newsroom is the news media.
Journalists and bloggers, alike, have learned that most traditional online newsrooms are little more than dusty repositories of old press releases, and not news and not helpful. Not surprisingly, most online newsrooms are seldom visited. [...]

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How to Learn Online Social Media

I was speaking before a terrific group at George Washington University recently – Professor Steve Lawrence’s graduate level class on Media Relations. The focus was understanding social media. The students could easily be described as among the best of the best – White House staffers, current and former; rising stars at government agencies, NGOs and [...]

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How to Get Great Media Coverage

Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.
So, what to do when a client asks for coverage of an event that’s to be held [...]

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Self-Proclaimed Gurus Multiplying Like Bunnies

Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.
Most such self-appointed gurus have questionable-to-no credentials … even those who were among the first on [...]

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Next-generation online newsrooms bring stories alive

Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content. It’s all designed for better communication and connecting online.
The original and mostly static style of HTML [...]

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In the Digital Era, Make Your Own News

[Here's David Henderson's article in the January/February 2010 issue of IABC Communication World]
Strategic planning, storytelling and clear messages have always worked to point us forward.
They will do so in the digital era too.
Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream [...]

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