The new online image and reputation discipline, called Brand Journalism, centers around credible, transparent, legitimate and timely news. It is actual journalism and is not even remotely connected with PR or marketing.
Read More »
Imperial Sugar Company (ISC) took home top honors for its news-oriented website at the recent 2010 International Association of Business Communicators (IABC) Houston Bronze Quill Awards dinner. The Houston chapter recognizes the outstanding efforts of the area’s best communicators each year.
Read More »
The New Orleans-based Louisiana Seafood Promotion and Marketing Board has chosen News Group Net LLC to manage online news and crisis communications as a result of the devastating impact on the seafood industry caused by the BP oil spill in the Gulf of Mexico.
Read More »
Arizona-based public relations professional and writer Ryan Zuk writes for Public Relations Society of America (PRSA) about the essence of the dynamic new real-time news approach taken by Imperial Sugar Company to present news of the sugar industry and broaden its awareness.
Read More »
How open and accessible online is your company or organization? For that matter, how accessible are personal blogs? We are entering an era in the digital revolution when the brand reputations of organizations will be judged by how well their ability to hear and respond to consumers through Web contact. Most have a lot of work to do before reaching that level of communication.
Read More »
The News Group Net LLC is not a PR agency. Rather, we are a team of well-traveled journalists and FORTUNE 500 business communicators who understand the value of a well-told story – and the power it has to “change the conversation” to your company’s or organization’s advantage.
We utilize an exclusive and unique model for managing timely corporate and organizational news outreach … credibly … in the digital era. It’s real news … and a valuable corporate asset.
Most important, we know what reporters today need and how to get your best stories in front of them – day in and day out. We do this by creating real-time, dynamic news sites – such as crisis management sites, like www.louisianaseafoodnews.com – producing a steady flow of credible news stories, high resolution news photos and HD video.
Become a Credible News Site
Not only do the news sites we build showcase your business’ expertise and points of view, they also serve as “source sites” for the media, industry news and expert opinions. They become the “go to” place for people – employees, customers, investors, analysts and reporters – to get the latest and most relevant news online.
As journalists, we realize that reporters first check Google for story ideas before making that first call. Check it out, first! What news comes up about your business … or your competitor? Do you like what you see? Is any of it yours?
We manage coverage by writing compelling articles – as if they’re written as actual news stories, not press releases. We complement these stories with award-winning photography and high-definition video, which media outlets routinely run on their broadcasts.
Practice “Brand Journalism”
This “brand journalism,” as author and media expert David Meerman Scott calls it, is at the core of our clients’ news sites and helps drive Internet search engines to their doorsteps.
Ensure a Strong Online Voice
Our other clients have included Imperial Sugar Company, Louisiana Sugar Growers and Cargill.
We work together with your communications teams or agencies to get the job done. And, because the media doesn’t sleep, news cycles are every second and your business never stops, we can have a news site up and operating within a few days – giving you a strong and ever-present voice in this crowded, deadline-driven world.
And after all, who’s in the best position to tell your company’s or organization’s story?
You are, of course … with a little help from our team.
The new online image and reputation discipline, called Brand Journalism, centers around credible, transparent, legitimate and timely news. It is actual journalism and is not even remotely connected with PR or marketing.
Imperial Sugar Company (ISC) took home top honors for its news-oriented website at the recent 2010 International Association of Business Communicators (IABC) Houston Bronze Quill Awards dinner. The Houston chapter recognizes the outstanding efforts of the area’s best communicators each year.
The New Orleans-based Louisiana Seafood Promotion and Marketing Board has chosen News Group Net LLC to manage online news and crisis communications as a result of the devastating impact on the seafood industry caused by the BP oil spill in the Gulf of Mexico.
Arizona-based public relations professional and writer Ryan Zuk writes for Public Relations Society of America (PRSA) about the essence of the dynamic new real-time news approach taken by Imperial Sugar Company to present news of the sugar industry and broaden its awareness.
Google “BP” or “Transocean” … and the first page of search results, alone, reveals the magnitude of the metastasizing online brand image and reputation crisis facing these two publicly traded companies. Tens of thousands of news stories about the Gulf oil spill.
How open and accessible online is your company or organization? For that matter, how accessible are personal blogs? We are entering an era in the digital revolution when the brand reputations of organizations will be judged by how well their ability to hear and respond to consumers through Web contact. Most have a lot of work to do before reaching that level of communication.