screen1How can you make any sense of today’s dizzying ways to communicate … the media, the online world and things like social media? What has real value, what’s merely a passing trend?

Google your company’s name and see what comes up. Do the stories at the top of search engine results reflect the business you’re running? Is your organization in today’s conversations? If not, why not?

You are not alone. With traditional media outlets shrinking daily, getting your company’s stories into the hands of your audiences becomes increasingly challenging. More important in this digital age, having the right stories at the top of each search engine’s list is imperative to the reputation and image you wish to portray.

In the digital era, organizations — large and small, no name or brand name — can simply bypass mainstream media to communicate their news, their way, directly and effectively, to their publics. That’s where we come in …

The News Group Net is a new model for international strategic communications and corporate journalism counsel.

We have extensive credentials in the field of strategic and crisis communications, image and reputation management and media outreach. We work with clients to create and strengthen original online content, deepen engagement through online communities and develop new business models for the digital era.

The News Group Net, LLC team will help you get attention for your stories and what you have to say in ways that matter to employees, customers, investors, the media … and all your publics.

How to Get Great Media Coverage

Event publicity is a tough business. There always seems to be something sexier, more appealing competing for the media’s attention. On top of that, resources of today’s mainstream media to cover stories is stretched by cutbacks and shrinking budgets.
So, what to do when a client asks for coverage of an event that’s to be held [...]

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Self-Proclaimed Gurus Multiplying Like Bunnies

Whether speaking before an audience and advising clients, I caution them to wary of today’s proliferation of self-anointed social media gurus. Don’t be taken-in by big talk, big claims. A lot of followers on Twitter does not an expert make.
Most such self-appointed gurus have questionable-to-no credentials … even those who were among the first on [...]

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Next-generation online newsrooms bring stories alive

Ever since the dawn of what’s called Web 2.0 around 2004, a wide spectrum of exciting online tools have fueled an explosion in blogs, online sharing, web-based communities, social networks, streaming video and greater user control over online content. It’s all designed for better communication and connecting online.
The original and mostly static style of HTML [...]

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In the Digital Era, Make Your Own News

[Here's David Henderson's article in the January/February 2010 issue of IABC Communication World]
Strategic planning, storytelling and clear messages have always worked to point us forward.
They will do so in the digital era too.
Today’s digitally-driven information revolution is creating a new-world business matrix and model. Organizations large and small are finding they can simply bypass mainstream [...]

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Station Coffee: A Promotion for All

cherrydale

by David Henderson
Let me share some thoughts about an original promotion for Starbucks or Caribou or any other group of coffee shops. I’m giving you this promotion because I like what the concept of coffee shops brings to our communities.
More than that, I greatly respect the authentic and personal dedication of women and men across [...]

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A Mainstay of Traditional PR is Rubbish

closed

by David Henderson
It’s Friday, and I’m clearing out my email spam folder. Most of the stuff caught are press releases. For years, I’ve used a spam filter called SpamSieve. It’s the same technology used by most news outfits, and it magically sniffs out and trashes nearly all press releases. No surprise that in today’s digital [...]

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